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July 5, 2017
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Outdoor Lighting Debut Generates Rave Reviews for Crystorama at Lightovation
New Libby Langdon and Brian Patrick Flynn Collections Set to Ship in October
Westbury, N.Y. - Crystorama Lighting won rave reviews from retailers for its new exterior lighting program introduced at the June 21-24 Lightovation International Lighting Show in Dallas.

The new program — Crystorama’s first-ever foray into the outdoor lighting category — includes four collections created by Libby Langdon and Brian Patrick Flynn, two high-profile designers with popular licensed lines with Crystorama. They include two brand new designs from Flynn, and two best-selling indoor designs from Langdon that are now available for outdoor use. All of the company’s new exterior lighting collections will begin shipping to retailers in October.


Crystorama team enjoys the company's signature chocolate fountain while celebrating its brand new outdoor lighting line.
“We’re very excited about retailers’ response to this new program,” said Ryan Ranzino, vice president of sales for Crystorama Lighting. “Outdoor is a very hot category right now, and retailers are excited about the possibility of adding these new designs to their mix. There’s been a void in the market for high-quality, mid-priced designs with a dash of flair.”

Crystorama’s new outdoor lighting collections, in styles ranging from classic and transitional to contemporary and modern, are designed to offer timeless, handcrafted beauty while also withstanding the elements. Each collection includes a full range of fixtures in multiple sizes, from chandeliers and ceiling mounts to wall mounts and post lights.

“The fact that all of our new outdoor collections include chandeliers is a plus, since there aren’t a lot of chandeliers available that are suitable for outdoor use,” said Ranzino. “And all of our outdoor lighting is ‘wet’ rated, which means they can be used in a full range of outdoor settings, not just in covered areas such as porches.”
At Lightovation, Crystorama Lighting expanded two of its most popular Libby Langdon collections — Jennings and Sylvan — into a complete range of outdoor fixtures.


At Lightovation, Crystorama’s Brian Patrick Flynn lighting line also was expanded with two completely new designs for the outdoors — Capsule and Glacier.
Rounding out Crystorama new outdoor line is the Solaris Collection, an existing design that was expanded at the Lightovation market with two new chandeliers designed for outdoor use.


 “Retailers responded positively to all five of our new outdoor offerings,” said Ranzino. “They said that the styles, price points and features were all spot-on with what they — and their consumers — are looking for.” Based on the response it received at Lightovation, Crystorama Lighting expects to introduce more outdoor lighting at future markets. “We’ll continue to work on other creative ideas to add to our assortment,” Ranzino added.

In addition to introducing its new outdoor line, Crystorama Lighting also presented its annual Retailer of the Year award at this summer’s Lightovation show. This year’s winner was Crest Lighting, a two-store lighting retailer in the Chicago area. The presentation was made during Crystorama’s market kickoff party on June 21, which included cocktails, hors d’oeuvres and the company’s signature chocolate fountain.

From L-R: Sandy Pitello, Crest Lighting; Karina Cordova, Crest Lighting; Ryan Ranzino, Crystorama; Dale Brown, Local Crystorama Rep; Amy Fimbianti, Crest Lighting; Patty Cunningham, Crest Lighting; Linda DaRocha, Crystorama; Jeannine Willms, Crystorama; and Hilda Reyes, Crystorama
“For nearly a half century, Crest Lighting has served the lighting needs of customers throughout Chicagoland, offering an unmatched product selection, affordable pricing and amazing service,” said Ranzino. “Crest’s talented sales and merchandising team has worked with us for much of that time, and they have always been very loyal supporters of the Crystorama brand.”

About Crystorama

For more than 50 years, Crystorama has been a leader in the lighting industry, recognized for distinctive lighting creations that are exceptional in quality, design and craftsmanship. The company was honored by the home furnishings industry as the top lighting fixtures manufacturer at the 26th annual ARTS Awards. Drawing upon its depth of knowledge and expertise and inspired by fashion and art, Crystorama continues to innovate with modern shapes, materials and colors.

For press inquiries or interview requests:
Crystorama
pr@crystorama.com
919.932.9985