January 21, 2015
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Crystorama Generates Record Business at Dallas Market
Retailers Applaud New Lighting Designs, Creative Marketing Tools

Westbury, N.Y. - Decorative lighting source Crystorama Lighting had its best showing ever at this month's Dallas Total Home & Gift Market, with traffic and orders both at record levels.

"Retailers responded to all our new introductions and initiatives," said Brad Kleinberg, president of Crystorama, which was named this year's winner of the prestigious ARTS Award for lighting fixtures during a market gala held Jan. 16. "Our new products - featuring luxurious new metallic finishes, bold geometric shapes and creative material mixes - were well received across the board. We were able to show more products than ever with the additional 2,000 square feet we added to our Trade Mart showroom for this January's market."

Kleinberg added that lighting specialists and other customers shopping Crystorama during market "expressed a lot of optimism about business prospects for 2015, and they were confidently placing orders for new goods to help them attract additional business to their stores."

A new bronze-and-gold finish added to Crystorama's Luna collection, an industrial modern design with flat, sleek panels reminiscent of ribbon, was a "true home run," said Kleinberg. "This stunning finish adds an exciting new dimension to Luna, which is one of our strongest sellers."

Some of the market hits
Other market hits for Crystorama included the Capri Collection, a geometric design in hammered metal with a raw steel finish; the Sterling Collection, an abstract, modern look that combines sparkling crystal gems with cool metal; and the Carson Collection, a distinct modern shape with subtle geometric details and light-catching crystal blocks. In addition, Crystorama's line additions to the Libby Langdon for Crystorama program also were well received.

"The Libby Langdon lighting collection has just started to hit retail stores and it's off to a very good start," said Kleinberg. "This market, we expanded the program with luxurious new finishes that will broaden the appeal even further."

Known for her "easy, elegant, everyday" style, designer, author and makeover TV personality Langdon was in the Crystorama showroom for two days during market. On Jan. 15, she also conducted a book signing and "meet and greet" session in the North Lobby of the Trade Mart's third floor.

Also this market, Crystorama introduced a new 270-page print catalog that showcases its entire 2015 line. The stylish print and online catalog is one in a series of ongoing marketing initiatives designed to build consumer awareness of the company's fast-growing product line and brand.

"From an active presence on social media to ongoing ads in national magazines like Elle Decor and House Beautiful, we work hard to educate consumers about the value that fashionable lighting can add to their lives and their homes," Kleinberg said. "These efforts motivate more consumers to shop for lighting, which our retailers really appreciate."

During market, which took place Jan. 14-20, Crystorama also presented its Rep of the Year award to DeGaetano Sales. DeGaetano provides sales representation for Crystorama in Michigan, Ohio and western Pennsylvania.

Founded in 1958 by Abraham Kleinberg in Brooklyn, N.Y., Crystorama specializes in interior decorative chandeliers, pendants, sconces and other lighting across a wide range of styles. The company is known for superb craftsmanship, innovative use of materials and creative designs, fusing timeless techniques with current inspirations to create fashion-forward lighting fixtures with a unique mix of metals, finishes and crystals.

About Crystorama

For more than 50 years, Crystorama has been a leader in the lighting industry, recognized for distinctive lighting creations that are exceptional in quality, design and craftsmanship. Drawing upon its depth of knowledge and expertise and inspired by fashion and art, Crystorama continues to innovate with modern shapes, materials and colors.