| Westbury, N.Y. - Crystorama Lighting, a leading source of chandeliers and other decorative lighting, is hosting a party for retailers, designers and other buyers during the January 20-24 Lightovation show at the Dallas Market Center to celebrate the launch of its national ad campaign for 2016. |
The party will be held from 4 to 6 p.m. on Wednesday, Jan. 20, in the Crystorama Lighting showroom in Space 3503 of the Trade Mart. The event will include cocktails, hors d'oeuvres, a candy bar and the company's signature chocolate fountain. In addition to socializing, the party will feature the unveiling of Crystorama's 2016 Hearst ad campaign, which includes high-fashion ads in Elle Decor, Veranda and House Beautiful.
"We'll have examples of our new Hearst magazine ads blown up to poster-size on display in our showroom," said Brad Kleinberg, president of Crystorama. "We've been an active advertiser for several years, and we're renewing the campaign for 2016. The ads provide an effective way to educate consumers about the value of lighting in their homes and inspire them to visit their local stores to see our latest designs."
During the party, Crystorama will also present its Rep of the Year award. The award honors a single sales representative for contributions to the company's growth and success in 2015.
"This party provides the perfect opportunity for us to thank all of our valued reps and retail customers for their loyal support," said Kleinberg. "During the past year, we've reinvigorated our brand to make it even more relevant and fashion-forward, and our retailers and sales team have been with us every step of the way."
Crystorama also plans to introduce ten new lighting collections during Lightovation. They range from the chic, industrial-inspired looks of the new Dakota and Hollis collections to the luxurious, upscale glam design of the new Bleecker Collection. Also on tap are Dixon, a bold new geometric design, and several collections that put a fresh twist on classic, including Essex.
Two new models also will feature an on-trend white finish - either as an accent or as the dominant element - building on a hot new direction in home furnishings décor. "White adds an element of nuance and subtle beauty that makes the stylish lines of these fixtures really shine," said Kleinberg.
| About Crystorama |
For more than 50 years, Crystorama has been a leader in the lighting industry, recognized for distinctive lighting creations that are exceptional in quality, design and craftsmanship. The company was honored by the home furnishings industry as the top lighting fixtures manufacturer at the 2015 ARTS Awards. Drawing upon its depth of knowledge and expertise and inspired by fashion and art, Crystorama continues to innovate with modern shapes, materials and colors.