June 10, 2016

Crystorama Introducing Wide Variety of Dynamic Lighting Collections at June Lightovation Show
Additions Include a New Libby Langdon Lighting Collection in Two Fashionable Finishes

Westbury, N.Y.Crystorama Lighting is introducing new fashion-forward lighting collections at Lightovation, the Dallas International Lighting Show being held June 22 to 25.

Crystorama's new products range from the upscale glam design of the Perla Collection, which creatively combines crystal with gold, to the refined natural beauty of the Coco Collection, a stylish mix of Capiz shell and silver. In addition, Crystorama is introducing Grayson, a new modern collection in the popular Libby Langdon Lighting for Crystorama line, as well as expanding three existing Libby Langdon collections into bath for the first time.

“Libby’s lighting has been in the market now for two years, and its popularity continues to grow,” said Brad Kleinberg, president of Crystorama Lighting. “Consumers like the versatile, easy elegance of her updated classic designs. These fixtures can swing contemporary or traditional, depending on what’s in the room, and they all have unique applications of color, fabrics and metals that make them stand out from the crowd.”

In addition, Langdon’s designs “are functional, fashionable and totally in tune with what today’s consumers are looking for,” Kleinberg added. “Consumers know and trust Libby, and that’s created a wave of new business for our retail partners.”

In its showroom in Space 3503 of the Dallas Trade Mart, Crystorama will showcase these and several other new designs. They include:

Coco - The Coco Collection conveys a feeling of delicate, natural beauty, combining shimmery, wafer-discs of natural white Capiz shell with bands of antique, silver-finished metal. The bands cascade in a series of tantalizing tiers, lighting up any room with intricate, unmatched artistry.
Perla - Designed to dazzle, Perla takes the elegance of hand-cut crystals in a new direction by draping the glass on thick ribbons of shimmering metal in a hand-painted, antique gold finish. The result is a vibrant, flowing, drum-shaped fixture that balances traditional values with a contemporary mindset.
Grayson - A wide stripe of rich, contrasting metal blends seamlessly with a sumptuous drum-shaped fabric shade in this new Libby Langdon Lighting for Crystorama design. Two versions are available: One series combines dark bronze with a cream-colored shade, and another mixes polished nickel with a white shade. Inspired by both fashion and fine art, Grayson uses simple but striking contrasts to create a wonderfully balanced clean, tailored design.

Along with these three exciting new collections, Crystorama also is adding new pieces to several current bestselling collections. These line extensions include:

Cedar - Introduced as a single piece at January’s Lightovation show in Dallas, Cedar is being expanded into a full collection this market. An exciting twist on traditional with its sleek, clean-lined combination of chrome and high-quality crystal, the Cedar chandelier provides a fashionable solution for modern settings in need of spectacular sparkle and shine.
Graham - A dynamic geometric design featuring interlocking circles that seem to float away from the corner frame, Libby Langdon’s Graham Collection expands into bath this market with several new vanity models. Sporting a hand-painted, antique silver finish with a fabric shade, the new pieces include a hanging pendant design and bath and wall mounts.
Jennings - Part of the Libby Langdon Lighting for Crystorama line, the Jennings Collection also is being expanded into bathroom this market. An open, graphic design with an updated classic feel, Jennings features two vintage metal finishes: Aged Brass or Polished Nickel. The use of white glass adds a layer of protection in the new bath mounts while diffusing the light.

Sylvan - Also adding new bath pieces this market is Libby Langdon’s Sylvan Collection, a stylish transitional design with a grand scope but light scale. Striking a delicate balance between traditional and modern, Sylvan features a new orb-shaped, sleek metal frame in two finishes — Dark Bronze or Polished Nickel — and two shade variations — White Silk and Flax Linen.

Always looking for fresh ways to excite consumers, Crystorama Lighting heads into the 2016 Lightovation show with strong momentum from the new products and marketing programs it has rolled out at recent markets, Kleinberg said. “Our latest introductions at the January Lightovation show were very well received, and retailers also are very enthusiastic about the new connections we are creating with consumers through social media and our national advertising program. They recognize the important role that these efforts are playing in driving new customers to their stores.”

Business at retail continues to be a challenge, Kleinberg said, with uncertainty over the election and the economy tamping down consumer activity. “But those retailers who are being aggressive with their products and promotions are seeing good results. Going forward, we’ll do all we can to support those efforts.”

To strengthen awareness of its brand at retail and among the public, Crystorama Lighting runs a steady stream of high-fashion ads in leading shelter magazines such as Elle Decor, Veranda and House Beautiful. Crystorama supports these brand-building efforts with a variety of marketing tools, including an active social media presence on Facebook, Twitter, Pinterest, Instagram and Houzz.

“These initiatives are educating consumers about the value of stylish, high-quality lighting and inspiring them to visit local stores to see our latest products,” Kleinberg said.

About Crystorama

For more than 50 years, Crystorama has been a leader in the lighting industry, recognized for distinctive lighting creations that are exceptional in quality, design and craftsmanship. The company was honored by the home furnishings industry as the top lighting fixtures manufacturer at the 2015 ARTS Awards. Drawing upon its depth of knowledge and expertise and inspired by fashion and art, Crystorama continues to innovate with modern shapes, materials and colors.

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