FOR IMMEDIATE RELEASE
April 6, 2016
For press inquiries: 919.932.9985

Crystorama Providing Lighting Fixtures for Latest One Room Challenge™
Popular Competition Spotlights Room Makeovers by 20 Top Design Bloggers

Westbury, N.Y.Crystorama Lighting is one of an exclusive group of product sources participating in the popular One Room Challenge™ room makeover contest kicking off April 6.

As a proud sponsor of the One Room Challenge™, Crystorama is making its wide assortment of fashion-forward decorative chandeliers, pendants, sconces and other lighting available for use by the 20 design bloggers participating in this season's contest. The company's product assortment includes the popular Libby Langdon Lighting for Crystorama line, which designers will have a chance to view in person during the April 16 to 20 High Point Market. This market, Crystorama is exhibiting in the "Libby Zone" of the Braxton Culler showroom, located at 310 S. Elm Street.

"We are delighted to again be one of the premier sources providing stylish products for this season's One Room Challenge™," said Nancy Lonoff, marketing director of Crystorama Lighting. "It's always so exciting to see how these talented designers use our lighting to change or define a room or space. The competition is a wonderful source for ideas and inspiration."

October One Room Challenge sample designs

Previous One Room Challenge™ designs featuring Crystorama, from left to right: The English Room (photo by Mekenzie France Photography), Design Manifest (photo by Courtney Apple Photography), Hi Sugarplum (photo by Mary Summers, So Then They Say), Vanessa Francis Design (photo by Stephani Buchman Photography).

Currently in its 10th season, the One Room Challenge™ is a biannual design competition sponsored by Linda Weinstein of Calling It Home, a leading do-it-yourself blogger with more than 15,000 followers on Pinterest alone. Twice a year, in April and October, Calling It Home challenges 20 top design bloggers to transform a room in their home, or the home of a client, and document their makeover process over six weekly online posts.

Each Wednesday, the designers provide an online update on their progress, sharing photos of their work, professional advice and insights about sources with a loyal following of design enthusiasts through their own websites as well as social media such as Pinterest, Instagram, Facebook and Twitter. In the sixth week, the completed makeovers of all 20 rooms are unveiled across all of the participating websites in a much-anticipated "reveal."

The program also includes an active dialog of online linking between participating designers and enthusiasts, providing a lively conversation about the room makeovers and a source of ongoing encouragement, support and recognition. Additional bloggers also join the fun by conducting their own room redesigns during the competition, which they share through online posts.

For this latest season, the One Room Challenge™ has added its first-ever media partner — House Beautiful magazine. The popular publication will be live-blogging, "pinning" and Instagramming its favorite rooms, trends and details throughout the challenge. To make it easy to find information relating to the competition, One Room Challenge™ will be marking all its content with the hashtag #oneroomchallenge as well as the tag @housebeautiful.

"Partnering with this iconic and spectacular magazine, site and brand is a thrilling opportunity," said Weinstein in a statement on her website (www.callingithome.com) announcing the collaboration. "Their refined aesthetic is classic while also modern and fresh."

This season's participating designers include Claire Brody, Design Manifest, Driven by Décor, Honey We're Home, Hunted Interior, The Makerista, Making It Lovely, My Sweet Savannah, Pencil & Paper, The Pink Clutch, Savvy Home, Simplified Bee, Sketch 42, Jill Sorensen, Orlando Soria, Thou Swell, The Vault Files, Waiting on Martha, Sarah Walker and The Zhush.

To date, more than 700 rooms have been transformed through the One Room Challenge™. In addition to being available for viewing on the designers' websites, and through related social media, ORC projects also have been covered in a wide range of high-profile print magazines, including House Beautiful, Southern Living, House & Home, and Good Housekeeping, as well as on leading design and lifestyle blogs such as Houzz, Apartment Therapy, MyDomaine and Aol.lifestyle.


About Crystorama

For more than 50 years, Crystorama has been a leader in the lighting industry, recognized for distinctive lighting creations that are exceptional in quality, design and craftsmanship. The company was honored by the home furnishings industry as the top lighting fixtures manufacturer at the 2015 ARTS Awards. Drawing upon its depth of knowledge and expertise and inspired by fashion and art, Crystorama continues to innovate with modern shapes, materials and colors.

For press inquiries or interview requests:
Crystorama
pr@crystorama.com
919.932.9985